How to Create the ‘Perfect’ Logo For Your Business
The Goal is to Recognised by your Logo
Having a logo for your business is a common occurrence in corporate world. However, having a logo for your brand which people recognize and link your brand is the difficult part.
For example, arguably the most commonly recognised logo across the world is the McDonalds ‘Golden Arches’. If people see that logo, you automatically link it to McDonalds.
Ultimately, having a logo for your business needs to follow the same principle. Your customers’ needs to recongise your logo and link it back to your brand, company, product or service.
Having the success like McDonalds takes time, professional branding, marketing and arguably a lot of money. If you are just considering logo opportunities for your business, you need to manage your expectations. Its unlikely that you are going to release the next world recongisable logo. However, start small. Think about your target customer. Whether your business is a B2B or B2C, its pretty much the same principle. You want your logo to fit to your target customer. Put yourself in their shoes. What symbol, text or tagline would catch their attention?
Lets break it down, a simple example… if your target audience is the dog community, you wouldn’t have a logo with a cat drawing. It seems pretty self-explanatory but you would be surprised at what bizarre logos we see on a regular basis.
Colour Scheme for your Logo
First of all, you need to choose a colour that suits your style. There is more to picking a colour than people think. Often, people just go for their favorite colour or one that “looks good”. But, it is important to know that each colour can represent a different meaning.
For example, blue is typically used to represent professionalism, loyalty and trust. While, orange is used to represent low cost and affordability. The chosen colour for your logo needs to give the right impression for your target customer. For example, if you are going for the professional B2B impressions, having flamboyant neon colours will draw attention, but will it give the right message? Probably not.
If you want to find out more about colours and their meanings, check out the book “Colour and Meaning: Art, Science and Symbolism” by John Gage. It is a great book and will ensure that you choose the right colour scheme for your logo.
Text and Font Options
If you decide to have text as part of your logo, choosing the right text font is also pivotal in your logo creation phase. It is important that your text is easy to read and your font choice suits your target customer (similar to the colour scheme).
Gone of the days where people use Times New Roman for EVERYTHING. The choice of fonts available now is endless. Options like bold and Italics should also be considered, as well as the use of CAPITALS or punctuation.
Should I add a Tag Line?
Taglines are small snippets of text which usually appear as part of your logo. They can be small snippets of what your brand is about, a quotation, a catchphrase or the punchline of a joke. For example, Nike have their tag line “Just do it”. The logo ‘Tick’ of Nike automatically associates to the brand, however if you saw “Just do it” on a sign, would it have the same response?
The idea for taglines is that they are another way of drawing your customers into your brand. They are also good opportunity to set the tone for your audience and give them a snippet of your style.
More Information Available
If you want to know more information about logo design or animated logo design, you can contact us and we will happily discuss and go through your requirements with you. Alternatively, if you want to do some more research yourself, here are a few books we recommend;
Personal Logo Design vs Professional Logo Design
Logo designing is a skill. Typically, professional logo creators come from a design background or have an extensive artistic background and/or graphic design portfolio (well our team does anyway!). So yes, there is software online where you can create your own logo. But why waste your money and time creating the average logo by yourself when you would have an awesome logo created by a professional?!
As highlighted throughout this article, there is more to it than ‘just creating a logo’ for your brand. Your logo is usually the first thing your customer sees before buying your product or service. First impressions are everything.
We offer a free consultation service about logo design. If you would like to start on your business branding campaign or feel that your current logo doesn’t reflect your business message, drop us a message. We would be more than happy to help.